Vicarious Music & Media

Iron Maiden Go DRM-Free

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Robbie Williams, Iron Maiden and Corinne Bailey Rae will shortly have their music available in a DRM-free format via retailers including Burger King.

The fast food chain is to distribute a series of codes offering its customers the opportunity to download a pre-paid, DRM-free EMI track from a campaign website.

Links through to online retailers will offer customers the opportunity to purchase other EMI tracks.

EMI Music has agreed a deal with Chicago-based digital agency VerveLife to offer its client list, which includes Burger King, the opportunity to use DRM-free music for promotional purposes.

It follows the majors’ decision to drop DRM protection of its digital music in order to ensure that consumers can play the track purchased on any device.

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