Vicarious Music & Media

Vicarious Music Online Marketing Firm

Current clients:

Moosh & Twist, A-F-R-O & Marco Polo, Young M.A., Trinidad James, Matt Citron, Ohana Bam, 99 Percent, Boonie The Kid and Shaggy.

Please contact us at to inquire about our digital service.

Recent success stories:

Working Young M.A. digital marketing campaign with her single “OOOUUU”.

Helped bring Trinidad James back with his single “Just A Lil Thick” feat. Lil Dicky & Mystikal.

Working digital marketing for Nelly “Die A Happy Man” (Thomas Rhett) cover that surpassed daily sales numbers for Thomas Rhett’s version on iTunes in February, 2016.

Signed Big Will “Dabb On Em” to Entertainment One Music in November, 2015.

Working digital marketing for 2Milly who’s starting to break on the back of his single “Milly Rock”.

Digital campaign for Marty (half of the group Social Club) with his EP launch campaign resulting in # 22 OVERALL on billboard chart with 9,083 units sold in the first week, September 2015.

Helped bring Shaggy back in 2015 and his return to Pop Radio.

Spearheaded Mishka/L’Amour Supreme and Madchild’s cover design along with collaboration and launch event, July 2015.

Starting in October 2014, worked closed with Busta Rhymes on releasing the video for his artist, O.T. Genasis song “CoCo”.  Within 2 months we grew the record to over 80,000 digital sales per week!!!

July 2nd, 2014 – Riff Raff’s debut album “Neon Icon” debuts at 11,500 units sold in week one after being projected at 10,000 with 76% digital split.

May 20th, 2014 – Janine And The Mixtape EP went from not charting to # 48 overall album on iTunes on the USA chart from the impact of “Little Bit” video in tandem with VH1 Love & Hip Hop placement.  This lead to her entering a bidding war for a major label deal.

Viral dance hit We Are Toonz “NaeNae”, Justin Bieber’s first digital campaign immediately after being signed to Def Jam.

Vicarious Digital Services:

Vicarious is a full service interactive/integrated marketing firm specializing in music, film, TV, apparel & overall pop culture. We are experts at navigating the vast online space & exponential amount of new technology-and then simplifying it for our clients.

We have the in-house & partnership capabilities to make ANYTHING possible. We believe the online space to be limitless, and our innovative creative strategies know no bounds. From building a streaming widget, to producing & editing b-roll, to a 360 online marketing campaign for a new product launch-Vicarious has the tools to facilitate the job

Through our in-house creative team and gamut of technology partners, Vicarious offers:

  • 360/full service digital campaign product management
  • Online marketing/promotional initiative development with major online and social networking partners.
  • Online property (official websites, myspace, facebook, etc.) conception, development & build out
  • Application and widget conception & buildout
  • Digital publicity development/facilitation
  • Develop media planning, and keyword/on-line ad buys
  • E-commerce opportunity strategy
  • Facilitate digital delivery (music/video clients)
  • direct email program facilitation
  • live footage production/editing

…and all new technology partner relationship building to ensure our clients are always on the cutting edge in terms of digital, mobile, bluetooth and beyond.

Vicarious Music Blog:

Vicarious Music is a New York based insider music blog that highlights the best of music “current affairs” including live reviews, videos, photos, show and tour news and recent music suggestions, all alongside off kilter news bites and witty industry banter… A tastemaker site for music lover, Vicarious is a one stop shop for the latest and greatest out of every genre. Run by experienced industry veterans, the info you find here truly comes from those in the know. All Vicarious Digital Services clients are offered prominent placement on; be it features, tour guides, video premieres, etc.

Vicarious Team:

Vicarious employees a staff of industry insiders, creative geniuses and overall superstars.

Our founder & president is an 10 year music biz veteran with major & indie label experience spanning the fields of traditional marketing, product management, and digital/mobile marketing & promotion. He’s worked with everyone from the biggest to the baddest- and has probably been the online brains behind your favorite artist.

We maintain a staff of writers, editors, marketers and designers… alongside a slew of partners in audio, visual, production, mobile & tech to truly making Vicarious the definition of a “one stop shop”.


Jules Ferree
Director of New Media
Island Def Jam

“It was a pleasure working with the team behind Vicarious Music.  They are a creative, diligent and inspiring agency.  Their reach crosses through hip hop, rock and pop genres to ensure the best marketing execution for a project.”

Manny Toro
Director of New Media
PoloGrounds Music

“As an entertainment company competing in the 21st century, our online presence is extremely important and ever changing. Vicarious Music has met and continues to meet our online promotional needs, taking our online tools and insuring a proper album roll out. Our partnership is one of the best moves we have made in the past year. They have a great personable and quick team, which is an important aspect in today’s competitive online community. Working in the daily content changing landscape of urban music, we appreciate the quick turnaround and attentiveness from Vicarious Music. Thank you Chris and Christian!! Best of luck in the future!!”

Chris Boghigian
Manager, Digital Marketing
RCA Music Group: J, Arista & RCA Records

“I’ve worked closely with Chris on several urban projects over the past 6 months.  Unlike the larger indie’s, Vicarious Music is a small company that pays full attention to the artists they work.  They have a strong understanding of the urban landscape and their far reaching relationships deliver fast and effective results.  I would definitely recommend Vicarious Music.”

Noah Jolles
ND Promotions

“Vicarious Music has been an invaluable and highly effective asset for digital music & video content marketing. Vicarious’ deep relationships among the key tastemaker music and culture websites & blogs, as well as their entrenched dealings with mainstream digital outlets have produced several successful online marketing campaigns for our music clients. Their knowledge and passion for the music and urban culture gives them an ability to more than just pitch content but also speak with confidence and authority to secure opportunities. They provide consistent communication with us as well as prompt and thorough reports and updates. Vicarious is a key resource for navigating the evolving online platform.”

Cheryl Dickerson
Hoo-Bangin’ Entertainment/Birmingham Entertainment

“VICARIOUS MUSIC has helped us to reach a wide audience for a fraction of a traditional advertising budget with quicker results, while maximizing our resources.

They secure reviews, features and other coverage via an ever-expanding database of music, entertainment and lifestyle websites.

From their comprehensive range of services and connections, Vicarious Music custom-fit the campaign to our needs”

Previous Campaigns:


Justin Bieber – Island Def Jam, Kings Of Leon, Dwele, DJ Khaled, The Party Boyz, Yo Gotti, Hatebreed, Fat Joe, Roc Marciano, A.G., Black Rebel Motorcycle Club, Foo Fighters, Slim Thug, Vivian Green, B.G., Juvenile, Devin The Dude, Pitbull – PoloGrounds/J/RCA/Arista, Ray J, My Morning Jacket, Hurricane Chris – PoloGrounds/J/RCA/Arista, Styles P, C-Ride – PoloGrounds/J/RCA/Arista, Mack 10 – Hoo Bangin, Slum Village – BARAK Records album & E1 Music album, Kafani – Ice King Music, Metermaids, Lil Haze – Birmingham Entertainment, Courtney John, Mac Lethal – 16 Chapel Records, Kid Capri, EDUBB “Whooty”, Phreshy – Atlantic/Self Made Celebrity, Renz Jullian, Fresh Boyz, Skillz, Huey, DJ Kayslay, Brian McKnight, Saigon, Grafh, M.O.P., D-Block, Jim Jones, 8Ball & MJG, Mr. Smilez “Nite Life” featuring Lloyd, Nina Sky – PoloGrounds/J/RCA/Arista, Camp Lo “Stone and Rob: Caught on Tape” (Available now), These Green Eyes “Relapse to Recovery” (Available Now), RZA, The Alchemist, Aaron LaCrate, Nipsey Hussle, UNK, Sheek Louch, Re-Up Gang/Clipse, Straight Line Stitch, Caitlin Crosby “Flawz” (Available Now), Anew Revolution, Pryslezz “Death of a Man, Birth of a King” (Available now) and many more…


Lightyear Films

See Dick Run, Veritas and Teenage Dirtbag

Previous Labels worked with:

PoloGrounds Music/J Records/RCA Records, Epic Records, Universal Music Group, Island Def Jam, Birmingham Entertainment, King Ape Entertainment/Lightyear/EMI, Timotheous Entertainment, Blackledge Music/Atlantic/ADA and E1 Entertainment