If you can set aside seven and a half minutes, then go on and watch this music video from The Hours. It’s, um — interesting.

The band isn’t very well-known over here in the U.S. (yet), but the melodramatic song and expensive video counterpart have gathered severe buzz. It’s directed by Tony Kaye (American History X, Johnny Cash’s “Gods Going to Cut You Down), it stars a still-in-Factory Girl-character Sienna Miller, and features Damien Hirst’s art direction throughout.

[youtube=http://www.youtube.com/watch?v=cpn1TxrRoyU]