It has just been announced that Rolling Stone Keith Richards will be the new face of Louis Vuitton, marking his next incarnation: from rocker to actor to model.

The campaign was shot by the legendary Annie Leibowitz and brands the slogan “Some journeys cannot be put into words. New York. 3am. Blues in C.

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English rocker Keith Richards says that he does not like the kind of music modern bands compose.Launching an attack on bands like ‘Arctic Monkeys’ and ‘Oasis’, the Richards said that he prefers listening to country and blues genres.

The ‘The Rolling Stones’ star insists that these are the genres that should be on vinyl.

“I don’t listen to what’s going on. I don’t like CDs, quite honestly. They sound tinny to me,” British tabloid Daily Express quoted him as telling Uncut magazine in an interview about Shine A Light, Martin Scorsese’s documentary about the band.

“I’ve not even heard the Arctic Monkeys. I know of them but I don’t know anything they’ve done. I didn’t like Oasis, I didn’t like the Sex Pistols, I don’t like any of those English rock’n’roll bands. They’re all c***,” the 64-year-old star said.

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Vicarious Music had the privelege of attending the NYC premiere of the highly anticipated Tim Burton film “Sweeney Todd” last night, and what a treat it was when we caught none other than Rolling Stone and Johnny Depp supporter Keith Richards grabbing a cocktail.

Unfortunately for Keith, he looked more like he was in the movie thank catching a preview for it.

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LOS ANGELES - “Rolling Stones guitarist Keith Richards has signed a deal reportedly worth more than US$7 million ($9.29 million) to write his autobiography, a tome that will trace his trek from cherubic choirboy to rock ‘n’ roll survivor.

The memoir will hit stores in the fall of 2010, said New York-based publisher Little, Brown and Co, which partnered with Britain’s Weidenfeld & Nicolson to secure worldwide English-language rights.

Media reports said on Tuesday a bidding war pushed the price above US$7 million, a hefty sum given that music-based books are traditionally not big sellers. Legendary guitarist Eric Clapton reportedly received a US$5 million advance for his upcoming memoir.

Richards, 63, will collaborate on the book with James Fox, author of the 1982 murder mystery White Mischief. The Stones guitarist becomes only the second member of the venerable band to write his memoir, following former bassist Bill Wyman, who wrote Stone Alone in 1990. Singer Mick Jagger started to write an autobiography, but soon got bored and abandoned the idea.”

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