Vicarious Music & Media


Current clients:

Luh Kel, Yungeen Ace, Flipp Dinero, Cam’ron, Slayter, Abby Jasmine, F$O Dinero, Hala, Cat Clyde, Jeremie Albino and more.

Please contact us at to inquire about our digital service.


Vicarious Digital Services:

Vicarious is a full service interactive/integrated marketing firm specializing in music, film, TV, apparel & overall pop culture. We are experts at navigating the vast online space & exponential amount of new technology-and then simplifying it for our clients.

We have the in-house & partnership capabilities to make ANYTHING possible. We believe the online space to be limitless, and our innovative creative strategies know no bounds. From building a streaming widget, to producing & editing b-roll, to a 360 online marketing campaign for a new product launch-Vicarious has the tools to facilitate the job

Through our in-house creative team and gamut of technology partners, Vicarious offers:

  • 360/full service digital campaign product management
  • Online marketing/promotional initiative development with major online and social networking partners.
  • Online property (official websites, myspace, facebook, etc.) conception, development & build out
  • Application and widget conception & buildout
  • Digital publicity development/facilitation
  • Develop media planning, and keyword/on-line ad buys
  • E-commerce opportunity strategy
  • Facilitate digital delivery (music/video clients)
  • direct email program facilitation
  • live footage production/editing

…and all new technology partner relationship building to ensure our clients are always on the cutting edge in terms of digital, mobile, bluetooth and beyond.

Vicarious Team:

Our founder is a leader and digital innovator with 17 years of professional experience building successful marketing strategies for established, world-class entertainment brands. Launched Digital Marketing at Entertainment One Music, quickly establishing department as the most important and successful revenue generating area of the organization.

Currently Head of Marketing for Cinematic Music Group responsible for running day to day operations for the music division. During this time has been responsible for doubling on demand streams from 2018 to 2019 with over 600,000,000 on demand streams, secured a # 1 urban radio and platinum record with Flipp Dinero’s single “Leave Me Alone”, launched Luh Kel’s career with first single “Wrong” went gold in 6 months, Joey Bada$$ “Devastated” went platinum, managed T-Pain when he was revealed as the winner of this season’s #1 new series and #1 unscripted show “The Masked Singer” in tandem with the release of his album “1UP”. Launched Wiscansin store that is in Urban Outfitters. Additionally been a part of Yungeen Ace, BBG Baby Joe, Cat Clyde, Jeremie Albino, Luh Soldier, Luk Kel, JayDaYoungan, Cam’ron and Abby Jasmine’s careers. Cinematic’s Management clients include T-Pain, Cam’ron, YFN Lucci, Dre Moon, Jaydayoungan, Luh Kel, DJ Drewski, A Zae Productions, Xanman, Smoke DZA & Styles P.

Noted industry thought leader regularly appearing on panels and in press such as Billboard magazine, CMJ speaker, A2IM Indie Week speaker, RapCon panelist and Canadian Music Week speaker.

Specialties: Online/Viral Marketing, Product Management, Tour Marketing, Strategic Marketing, Management, Blogger and A & R