Vicarious Music & Media

About

Current clients:

Janine And The Mixtape, ASTR, Riff Raff, Flow Rising LLC, Kap Kallous, Styles P, The Lox, Chelsea Jane, Omnia Media, Madchild & Swollen Members

Please contact us at chris.herche@gmail.com to inquire about our digital service.

Recent success stories:

July 2nd, 2014 – Riff Raff’s debut album “Neon Icon” debuts at 11,500 units sold in week one after being projected at 10,000.

Billboard chart debuts:
#22 Top 200
#6 R&B/Hip-Hop

Digital/Physical Percentage:
76%/24%

 
Sales (US Only)
  • 11,520 Sales
  • Debuts at Billboard #22 top 200
  • Billboard #6 R&B/Hip-Hop
  • 76% digital sales | 24% Physical sales
  • 852 album CD pre-orders sold
  • 680 t-shirts sold
  • 500 24×36 Black Light Posters
  • 190 Custom RiFF Raff Snow Globes
  • 2,000 CD re-orders this week
Youtube Streams
  • Total Neon Icon Views(postcard videos uploaded on MD Channel) : 139,077
  • iNTRODUCiNG THE iCON Video – 268,830 views
  • LAVA GLACiERS Lyric Video: 63,799 (launched 6/23)
  • Aquaberry Dolphin Lyric Video: 81,592
  • Kokayne Lyric Video- 92,556
iNTRODUCiNG THE iCON Video Online Placements
  • HotNewHipHop not only featured in top slot of the page and it is still featured in “featured” video slots.  They also reskinned video page background to link to iTunes.
  • Featured On: Hot New Hip Hop, Vibe, Hip Hop DX, Rap Dose, Baller Status, Free On Smash, Xclusives Zone, Ill Roots, Fashionably Early, Get My Buzz Up, Hip Hop Since 1987, This Is Walder, All Hip Hop, A Trilli, Blk Dmnds, Boi 1da, Byron Crawford, The Daily Loud, Exclaim, Hip Hop Vibe, Hip Hop Videos HD, How Fly Hip Hop, The Hype Magazine, Hype Trak, Jack Thriller, Leaked Early, Mash Kulture, Midwest Monstars, Mixtape Kitchen, Paper Chaser Dot Com, Rap Wave, Slumz Boxden, Smash Pipe, Spin, Stereo Gum, Straight Fresh, Stupid Dope, This Is 50, Trill HD, We Stay Chill, World Star Hip Hop & XXL

  • Total Impressions: 10.5M + 96 N/A Sites
Soundcloud Streams

May 20th, 2014 – Janine And The Mixtape EP went from not charting to # 48 overall album on iTunes on the USA chart from the impact of “Little Bit” video in tandem with VH1 Love & Hip Hop placement.

Vicarious Digital Services:

Vicarious is a full service interactive/integrated marketing firm specializing in music, film, TV, apparel & overall pop culture. We are experts at navigating the vast online space & exponential amount of new technology-and then simplifying it for our clients.

We have the in-house & partnership capabilities to make ANYTHING possible. We believe the online space to be limitless, and our innovative creative strategies know no bounds. From building a streaming widget, to producing & editing b-roll, to a 360 online marketing campaign for a new product launch-Vicarious has the tools to facilitate the job

Through our in-house creative team and gamut of technology partners, Vicarious offers:

  • 360/full service digital campaign product management
  • Online marketing/promotional initiative development with major online and social networking partners.
  • Online property (official websites, myspace, facebook, etc.) conception, development & build out
  • Application and widget conception & buildout
  • Digital publicity development/facilitation
  • Develop media planning, and keyword/on-line ad buys
  • E-commerce opportunity strategy
  • Facilitate digital delivery (music/video clients)
  • direct email program facilitation
  • live footage production/editing

…and all new technology partner relationship building to ensure our clients are always on the cutting edge in terms of digital, mobile, bluetooth and beyond.

Vicarious Music Blog:

Vicarious Music is a New York based insider music blog that highlights the best of music “current affairs” including live reviews, videos, photos, show and tour news and recent music suggestions, all alongside off kilter news bites and witty industry banter… A tastemaker site for music lover, Vicarious is a one stop shop for the latest and greatest out of every genre. Run by experienced industry veterans, the info you find here truly comes from those in the know. All Vicarious Digital Services clients are offered prominent placement on Vicariousmusic.com; be it features, tour guides, video premieres, etc.

Vicarious Team:

Vicarious employees a staff of industry insiders, creative geniuses and overall superstars.

Our founder & president is an 10 year music biz veteran with major & indie label experience spanning the fields of traditional marketing, product management, and digital/mobile marketing & promotion. He’s worked with everyone from the biggest to the baddest- and has probably been the online brains behind your favorite artist.

We maintain a staff of writers, editors, marketers and designers… alongside a slew of partners in audio, visual, production, mobile & tech to truly making Vicarious the definition of a “one stop shop”.

Testimonials:

Jules Ferree
Director of New Media
Island Def Jam

“It was a pleasure working with the team behind Vicarious Music.  They are a creative, diligent and inspiring agency.  Their reach crosses through hip hop, rock and pop genres to ensure the best marketing execution for a project.”

Manny Toro
Director of New Media
PoloGrounds Music

“As an entertainment company competing in the 21st century, our online presence is extremely important and ever changing. Vicarious Music has met and continues to meet our online promotional needs, taking our online tools and insuring a proper album roll out. Our partnership is one of the best moves we have made in the past year. They have a great personable and quick team, which is an important aspect in today’s competitive online community. Working in the daily content changing landscape of urban music, we appreciate the quick turnaround and attentiveness from Vicarious Music. Thank you Chris and Christian!! Best of luck in the future!!”

Chris Boghigian
Manager, Digital Marketing
RCA Music Group: J, Arista & RCA Records

“I’ve worked closely with Chris on several urban projects over the past 6 months.  Unlike the larger indie’s, Vicarious Music is a small company that pays full attention to the artists they work.  They have a strong understanding of the urban landscape and their far reaching relationships deliver fast and effective results.  I would definitely recommend Vicarious Music.”

Noah Jolles
Owner
ND Promotions

“Vicarious Music has been an invaluable and highly effective asset for digital music & video content marketing. Vicarious’ deep relationships among the key tastemaker music and culture websites & blogs, as well as their entrenched dealings with mainstream digital outlets have produced several successful online marketing campaigns for our music clients. Their knowledge and passion for the music and urban culture gives them an ability to more than just pitch content but also speak with confidence and authority to secure opportunities. They provide consistent communication with us as well as prompt and thorough reports and updates. Vicarious is a key resource for navigating the evolving online platform.”

Cheryl Dickerson
Hoo-Bangin’ Entertainment/Birmingham Entertainment

“VICARIOUS MUSIC has helped us to reach a wide audience for a fraction of a traditional advertising budget with quicker results, while maximizing our resources.

They secure reviews, features and other coverage via an ever-expanding database of music, entertainment and lifestyle websites.

From their comprehensive range of services and connections, Vicarious Music custom-fit the campaign to our needs”

Previous Campaigns:

MUSIC

Justin Bieber – Island Def Jam, Kings Of Leon, Dwele, DJ Khaled, The Party Boyz, Yo Gotti, Hatebreed, Fat Joe, Roc Marciano, A.G., Black Rebel Motorcycle Club, Foo Fighters, Slim Thug, Vivian Green, B.G., Juvenile, Devin The Dude, Pitbull – PoloGrounds/J/RCA/Arista, Ray J, My Morning Jacket, Hurricane Chris – PoloGrounds/J/RCA/Arista, Styles P, C-Ride – PoloGrounds/J/RCA/Arista, Mack 10 – Hoo Bangin, Slum Village – BARAK Records album & E1 Music album, Kafani – Ice King Music, Metermaids, Lil Haze – Birmingham Entertainment, Courtney John, Mac Lethal – 16 Chapel Records, Kid Capri, EDUBB “Whooty”, Phreshy – Atlantic/Self Made Celebrity, Renz Jullian, Fresh Boyz, Skillz, Huey, DJ Kayslay, Brian McKnight, Saigon, Grafh, M.O.P., D-Block, Jim Jones, 8Ball & MJG, Mr. Smilez “Nite Life” featuring Lloyd, Nina Sky – PoloGrounds/J/RCA/Arista, Camp Lo “Stone and Rob: Caught on Tape” (Available now), These Green Eyes “Relapse to Recovery” (Available Now), RZA, The Alchemist, Aaron LaCrate, Nipsey Hussle, UNK, Sheek Louch, Re-Up Gang/Clipse, Straight Line Stitch, Caitlin Crosby “Flawz” (Available Now), Anew Revolution, Pryslezz “Death of a Man, Birth of a King” (Available now) and many more…

MOVIES

Lightyear Films

See Dick Run, Veritas and Teenage Dirtbag

Previous Labels worked with:

PoloGrounds Music/J Records/RCA Records, Epic Records, Universal Music Group, Island Def Jam, Birmingham Entertainment, King Ape Entertainment/Lightyear/EMI, Timotheous Entertainment, Blackledge Music/Atlantic/ADA and E1 Entertainment