“My assistants, who are now actually A&Rs, were going to a Black Keys concert for their birthday and I wasn’t invited,” he explained. “Usually on their birthdays we all do it together and the reason why I wasn’t invited was because the concert was sold out . And I had never heard of The Black Keys and I was like y’all still gonna go without me. And they was like ‘Yo it’s The Black Keys.” So I was like, lemme hear this group. So I start listening to them and they actually became my favorite group. They were on heavy rotation so we just reached out and we kicked it with them and I was like, ‘I wonder what would happen if we got Jim Jones and the Keys in the studio’ and Jim came in and all of a sudden Mos came in and then [it] just built from there.“