Nike has launched a series of animated online ads that tell the story of the challenges faced by athletes such as tennis star Maria Sharapova and runner Nicola Sanders, as part of a pan-European campaign to inspire young women.

The five films, developed by Wieden & Kennedy Amsterdam, form part of a wider multimedia campaign which includes a coffee table book, exhibitions at flagship Nike stores, digital advertising and posters.

Nike’s ads, which use the strapline “Here I Am”, use different styles of animation to tell the story of the individual journeys the five women have made to become top athletes.

Project: Here I am
Clients: Enrico Balleri, brand communication manager; Paolo Tubito, associate marketing director; Adam Collins, brand communications manager; Marcella Fauci, advertising and content manager, Caroline Bleeker, digital brand manager, Nike EMEA
Brief: Inspire young women by showing that girls who have sport in their lives also have greater self-confidence
Creative agency: Wieden & Kennedy Amsterdam
CopyWriter: Betsy Decker
Art director: Anders Stake
Planner: Jenny Howard
Production company: Paranoid, Stink Digital
Directors: Adam Marko-Nord, Nieto, Edouard Salier, Sophie Gateau
Exposure: Pan-European