Bryan Leach’s Polo Grounds Music has inked an exclusive marketing and public relations partnership with Fila, which will simultaneously promote Polo Grounds’ roster of artists and Fila’s new lifestyle apparel and footwear lines. Secured via the label’s new Brand Marketing Division, the deal combines print, broadcast and online advertising for Fila with traditional album promotions strategies that will coincide with each of the featured artists’ new projects. “The campaigns [will] coincide with the product releases from Fila,” Polo Grounds Founder and CEO Bryan Leach told AllHipHop.com. “We already have a campaign with 18-year-old singer/songwriter/musician Boxie and Diamond, formerly of Crime Mob, ready to go. New campaigns with Hurricane Chris, C-Ride & our newest signing Candace Jones are also lined up. Each campaign will be relevant to each artist’s direction.”